Anything to get people reading, these days!
Pop culture: school bribes boys to read with Coke
New Zealand boys’ school boosts consumption of books with sweetener of free cans of pop
They say that every man has his price – and now a New Zealand school has discovered that the cost of getting a teenage boy to read is a can of Coke.
Rongotai College in Wellington is currently trying out a new scheme to get boys reading, offering them a can of drink if they can prove they’ve read two books, a voucher from Subway if they are able to stretch to five, and a movie voucher if they can make it to 10. The school says the scheme has been so effective that library book borrowing has doubled since it launched.
“Boys don’t read enough. Some are only reading one book a year, so we want to push them. We are not trying to turn them into English students, we just want them to read books,” teacher Kit Norman, who is in charge of the scheme, told New Zealand website Stuff.
“I am the first person to admit it is a bribe, but the results speak for themselves.”
If pupils can read 20 books – proved with a reading log and with parental guarantees of home reading sessions – they are awarded a mobile phone voucher, with each class’s top two pupils winning a school blazer, and the top three students overall taking home a clothes voucher.
I think libraries should do a reading starter rewards programme like this, to get the community to start reading!